Your Opinion Matters! Participate in Our Pharmacy Inducements Consultation – To Learn More,


Consultation on Pharmacy Inducements

CPhM seeks your participation in the survey below to collect public opinion, concerns, and suggestions regarding the proposed inducements ban. Your involvement will aid CPhM in making well-informed decisions that resonate with the requirements and aspirations of the communities in Manitoba.

Who We Are

The College of Pharmacists of Manitoba (CPhM) regulates the practice of pharmacy and licenses pharmacies and pharmacy professionals in Manitoba, by ensuring qualifications and standards of practice are met.

CPhM is the regulatory body responsible to oversee pharmacy practice in Manitoba and promotes safe, ethical care. Guided by our Mission, Vision, and Values, CPhM plays a crucial role in upholding the integrity and standards of pharmacy practice while promoting patient safety.

CPhM is committed to engaging with the public and learning from their valuable opinions on a proposed inducements ban.

Pharmacy inducements are incentives and rewards offered through pharmacy drugs/prescriptions/services. Inducements are also offered in various forms, such as:

  • Loyalty points
  • Gifts
  • Gift cards
  • Rebates
  • Coupons
  • Goods or other rewards
  • Gifts offered by pharmacies to health practitioners and the public to increase customer base.

CPhM is studying the impact of inducements, aiming to promote unbiased healthcare decisions based on patient needs and professional advice rather than being motivated by incentives.

Like doctors and nurses, pharmacists are key members of your healthcare team. Similar to the medicine and nursing professions, the pharmacy profession supports the health and well-being of Manitobans and must uphold standards of integrity and ethical practices. Inducements conflict with these standards.

This initiative aims to promote patient safety, unbiased healthcare decisions, and maintain the integrity of the pharmacy profession, as identified as a key pillar in CPhM’s 2021-2024 Strategic Plan.

Several other provincial pharmacy regulators prohibit inducements on prescription drugs including Alberta (2017), British Columbia (2016), Quebec (2008), Prince Edward Island (2012), Ontario (2004), Newfoundland and Labrador (1998), and New Brunswick (2022).

We Want to Hear From You

CPhM believes that public engagement is essential in the decision-making process to ensure diverse perspectives are heard and considered.

To encourage patient and public participation, we have developed a short online survey. The survey is a valuable tool designed to gather public opinions, concerns, and suggestions on the proposed inducements ban, and assist CPhM in making informed decisions that align with the needs and expectations of Manitoba communities. Your input can help guide public policy.

Please click on the link below to access the short survey.  Your privacy and confidentiality are important to us, and all personal information submitted will only be used for the sole purpose of our research.

Clickable button leading to the ban on inducements survey for valuable insights and feedback

CPhM extends its sincere appreciation to everyone who contributes to this consultation process. Together, we can create a safe and ethical healthcare environment that prioritizes patient well-being and ensures access to high-quality pharmacy services.

If you have any questions, please reach out to us at